TrustExits analysis
Etienne Hurpin · Marketplace analyst
6+ years Google Ads e-commerce · $2M+ ad spend managed
Acquisition is 100% organic per the seller's exports: no ad spend, all traffic from German search since October 2024. 2025 did about $4,400 revenue and $1,300 net, seller-provided and reviewed from exports, not yet API-verified. The standout is the trend: the first quarter of 2026 delivered about $191 a month of net, well above the 2025 run rate and the fastest improvement of the batch. The main caveats are that the store operates in German (a real requirement for the buyer) and a high refund rate over the period (about 33%, though early 2026 ran lower near 18%). The clearest lever is untested paid search on the German gifting market ahead of Q4. Full traffic and P&L detail is in the CIM after qualification.
