TrustExits
This store is for sale · $1,850· Listed 0 days ago
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AvailableIdeal for: passive / SEO buyer

Cozy home-textiles store, 100% SEO, 1% conversion

Cozy home-textiles niche acquiring 100% through organic search since 2025, converting near 1% on 30 minutes of work a week.

Shopify storeSEOPhysical productspassive / SEO buyerStructured dropship
https://URL and brand revealed under NDA

$1,850

Monthly net profitReviewedHow we verify

$215

Asking priceReviewedHow we verify

$1,850

8.6x monthly (0.7x annual)

AgeDeclaredHow we verify

1 yr 3 mo

Main trafficReviewedHow we verify

SEO

Traffic mix

  • SEO100%

Value proposition

A young organic store already converting near 1%, growing into winter, priced under 1x trailing annual profit.

Why the seller is selling

Selling a young store to an operator who will scale it, so I can focus on other builds.

Who it suits

First-time buyer wanting a clean, converting starter store, or an operator who will add paid traffic and email before the winter peak.

Stack

Seller-declared stack (no live connection yet)

Key figures

AOV$65DeclaredHow we verifyReturn rate27%DeclaredHow we verifyFulfillmentStructured dropshipDeclaredHow we verify

Growth lever

Best conversion of the batch with acquisition still 100% organic: adding paid traffic scales a page that already sells.

I build small organic stores and this one converts the best of my batch, but it is young and I would rather sell it to an operator who will scale it into the winter season than keep it on the side.
The seller

Data room

The figures on this listing were reviewed from the seller's accounting exports. Live platform curves (Shopify settlements, Search Console clicks, GA4 sessions) are not connected here yet.

Ask for a live connection before you commit: once the seller links their accounts read-only, this data room fills in and the transparency score rises.

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TrustExits analysis

Etienne Hurpin · Marketplace analyst

6+ years Google Ads e-commerce · $2M+ ad spend managed

Acquisition is 100% organic per the seller's exports: no ad spend, all traffic from search since launch in April 2025. Over its first year the store did about $6,300 in revenue and roughly $2,400 net, seller-provided and reviewed from exports, not yet API-verified. The standout is conversion near 1%, the best of the batch, which held into early 2026 (first quarter about $184 a month of net, stable to slightly up). The main caveats are a short history and a high refund rate (about 27%). The clearest levers are paid traffic on a page that already converts and a first email flow. Full traffic and P&L detail is in the CIM after qualification.

Strengths

  • Best conversion rate of the batch, around 1%
  • 100% organic acquisition, no ad account and no ad-ban risk
  • About 30 minutes of work a week: an easy first store to operate

Risks

  • Short track record: launched in 2025, so there is under a year of history to underwrite
  • High refund rate, around 27% of revenue: quality control and product expectations need work
  • Seasonal cozy niche that peaks in colder months, so revenue is not flat across the year
  • Figures are seller-provided and reviewed from exports, not yet API-verified

Opportunities

  • Near 1% conversion on 100% organic traffic: paid search and social scale a page that already sells
  • No email marketing yet: retention flows on a cozy, giftable niche are an unbuilt lever
  • Refund reduction would lift net margin without adding any traffic

Ideal buyer profiles

  • First-time buyer wanting a clean, converting store to learn on
  • Operator who will add paid traffic and email to a page that already sells
  • SEO operator adding a young, growing niche to a portfolio

Skills needed

  • Shopify basics and order handling
  • Supplier coordination with the dropship agent
  • Basic email and CRO notions to build on the existing conversion

Transition and support

14 days of seller support after closing.

  • Store and supplier handover (orders, customer service, dropship agent)
  • Domain and store transfer with a short operating walkthrough

Selling a young store to an operator who will scale it, so I can focus on other builds.

Your four questions, answered

This listing is anonymized. No store name or URL is included on this public page. Numbers labeled verified are read from the source; everything else is seller-stated and must be checked by the buyer.

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Read-only API connections

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