TrustExits analysis
Etienne Hurpin · Marketplace analyst
6+ years Google Ads e-commerce · $2M+ ad spend managed
Acquisition is 100% organic per the seller's exports: no ad spend, all traffic from search since 2024. The store pulls the most traffic of the batch (18,800 visits in 2025) but converts at only 0.33%, which is the entire investment thesis: the demand is proven and under-monetized. 2025 did about $5,000 revenue and $1,700 net, seller-provided and reviewed from exports, not yet API-verified, and early 2026 improved (first quarter about $188 a month of net). The main caveats are the low conversion, which only pays off if the buyer does the CRO, and a high refund rate (about 30%). Full traffic and P&L detail is in the CIM after qualification.
