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This store is for sale · $2,400· Listed 48 days ago
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AvailableIdeal for: passive / SEO buyer

Novelty costume store, 100% SEO, zero ads

Novelty and party costume niche acquiring 100% through organic search since 2023, run in about an hour a week.

Shopify storeSEOPhysical productsStructured dropship
https://URL and brand revealed under NDA

$2,400

No live payout connection on this listing. Figures were reviewed from exports. You can request a source connection in the deal room.

Monthly net profitReviewedHow we verify

$310

Asking priceReviewedHow we verify

$2,400

7.7x monthly (0.6x annual)

AgeDeclaredHow we verify

3 yr 1 mo

Main trafficDeclaredHow we verify

SEO

Traffic mix

  • SEO100%

Key buyer questions

  • Average order value$32DeclaredHow we verify
  • Return rate24%DeclaredHow we verify
  • Why the seller is sellingFocusing on other projects and clearing a store that sits outside my current portfolio.DeclaredHow we verify

Value proposition

A starter store with three years of organic rankings and near-zero workload, priced below half of trailing annual profit.

Why the seller is selling

Focusing on other projects and clearing a store that sits outside my current portfolio.

Stack

Seller-declared stack (no live connection yet)

Key figures

  • AOV$32
  • Return rate24%
  • FulfillmentStructured dropship
DeclaredHow we verify

Growth lever

Ads have never been tested on a niche with over 100,000 organic visitors a year: paid search and social are an untouched channel.

“I build small organic stores and focus on a few at a time. This one ranks well and runs on autopilot, but it is outside my current focus, so I would rather hand it to someone who will push it, especially on paid and on reducing returns.”
The seller

Data room

The figures on this listing were reviewed from the seller's accounting exports. Live platform curves (Shopify settlements, Search Console clicks, GA4 sessions) are not connected here yet.

Ask for a live connection before you commit: once the seller links their accounts read-only, this data room fills with verified curves, risk indicators, cross-source reconciliation and a transparency score. It takes the seller 5 minutes.

The chart above is already public. Sign a short NDA to unlock the store URL and the downloadable dossier.

External SEO estimate

External estimate (DataForSEO)

Modeled from Google ranking data by a third party, not read from the store's accounts. Shown as ranges to protect the store's anonymity; Google search only (direct, social and email not covered).

Est. organic visits / mo

1k-2.5k

Ranked keywords

50-150

Keywords in top 3

3-10

Keywords in top 10

30-100

Positions 4-20

75-200

Ranked queries a buyer can push into the top 3: the mapped growth lever.

Referring domains, backlink profile and exact figures are hidden here (they could identify the store). The seller unlocks them for you, under the protection you agree on.

Estimated 2026-08-13. Keyword and backlink detail is in the CIM after NDA (it reveals the niche). Ask the seller for a live connection to replace this estimate with source-read curves.

TrustExits analysis

Etienne Hurpin · Marketplace analyst

6+ years Google Ads e-commerce · $2M+ ad spend managed

Acquisition is 100% organic per the seller's exports: no ad spend over the period, three years of rankings on the niche. The 2025 figures (revenue about $11,800, net about $4,500) are seller-provided and reviewed from accounting exports, not yet API-verified. Early 2026 softened sharply (first quarter around $110 a month of net), which is partly seasonal but should be treated as a real decline signal, so the sub-1x annual-profit price reflects the risk. The two levers a buyer inherits are untested paid acquisition on visible organic demand and a high refund rate (about 24%) that directly caps net margin. Full traffic and P&L detail is in the CIM after qualification.

Strengths

  • Three years of organic rankings on a fun, evergreen niche
  • 100% organic acquisition, no ad account and no ad-ban risk
  • About an hour of work a week: a genuine side operation

Risks

  • Declining and highly seasonal: early 2026 dropped to roughly $110 a month, well below the 2025 run rate, so the trend must be underwritten carefully
  • High refund rate, around 24% of revenue in 2025: sizing, quality control and expectations need tightening
  • Organic dependence: a major Google update can affect visibility, and there is no paid channel to cushion it
  • Figures are seller-provided and reviewed from exports, not yet API-verified

Opportunities

  • Ads never tested despite 100,000+ organic visitors a year: paid search and social are a whole untouched channel
  • Conversion is only 0.36%: basic CRO on existing traffic is a direct lever
  • Refund reduction alone would lift net margin materially without any new traffic

Ideal buyer profiles

  • First-time buyer wanting a cheap, low-risk store to learn the operational basics
  • SEO operator adding a seasonal niche site to a portfolio
  • Operator with paid-acquisition skills who wants to test ads on proven organic demand

Skills needed

  • Shopify basics and order handling
  • Supplier coordination with the dropship agent
  • SEO notions appreciated to defend and grow rankings

Transition and support

14 days of seller support after closing.

  • ✓Store and supplier handover (orders, customer service, dropship agent)
  • ✓Domain and store transfer with a short operating walkthrough

Focusing on other projects and clearing a store that sits outside my current portfolio.

Your four questions, answered

This listing is anonymized. No store name or URL is included on this public page. Numbers labeled verified are read from the source; everything else is seller-stated and must be checked by the buyer.

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