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This store is for sale · $4,900· Listed 46 days ago
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AvailableIdeal for: passive / SEO buyer

French leather footwear brand, relaunch-ready, Merchant Center reinstated

Relaunch-ready French footwear brand: revenue verified from Shopify payouts (~$435/mo trailing), Merchant Center reinstated, cleaned feed, ready Shopping campaign, stable organic base.

Shopify storeSEOPhysical productsStructured dropship
https://URL and brand revealed under NDA

$4,900

Traffic: stableMerchant Center approved
Monthly net profitReviewedHow we verify

$260

Asking priceReviewedHow we verify

$4,900

18.8x monthly (1.6x annual)

AgeDeclaredHow we verify

4 yr 9 mo

Main trafficVerifiedHow we verify

SEO

Traffic mix

  • SEO85%
  • Google Ads15%

Key buyer questions

  • Average order value$104VerifiedHow we verify
  • Return rate0%VerifiedHow we verify
  • Why the seller is sellingThe seller is moving on to other projects and prefers a clean handover to a half-run store. Sold ready to relaunch.DeclaredHow we verify

Value proposition

A clean Google stack is the hardest part of this niche: this brand comes with a reinstated Merchant Center, an approved feed and a prepared campaign, so a competent operator skips months of compliance work.

Why the seller is selling

The seller is moving on to other projects and prefers a clean handover to a half-run store. Sold ready to relaunch.

Stack

Shopify orders and payouts · Google Search Console organic traffic · GA4 audience retention · Google / Meta Ads spend · Operating docs and supplier contracts

Key figures

  • AOV$95
  • FulfillmentStructured dropship
DeclaredHow we verify

Growth lever

Launch the prepared Shopping campaign on the reinstated Merchant Center, then rebuild paid traffic on the flagship suede loafers (99.90 EUR price point) while the organic base keeps ticking.

“The store was deliberately paused rather than half-run while the seller moved on to other projects. The Google stack was fully cleaned and reinstated in June 2026 and the relaunch is prepared; every number here is stated at its real level of proof.”
The seller

Cash after ad spend

Data read 2026-07-16

Shopify settlements minus verified Google Ads spend, month by month. This is cash left after advertising, NOT net profit: product costs, apps, logistics and taxes are not visible to any API. Net profit is stated separately below with its own provenance.

Cash after ads, trendverified via API

Settlements minus verified ad spend, by month

peak $1,750

716
Jul
1.7k
Aug
1.8k
Sep
574
Oct
0
Nov
15
Dec
470
Jun
225
Jul
Cash after ads Ad spend

Verified data room

Last synced 2026-07-16

Shopify, money truthverified via API

Bank settlements 12mo

$5,230

AOV

$104

Repeat customers

n/a

Refund rate

0%

Manual payments

0%

Dispute rate

57.1%

Ships to

3 countries

Bank settlements by month (draft and test orders excluded)

peak $1,750

Jul
Aug
Sep
Oct
Nov
Dec
Jun
Jul

Order revenue by month

peak $518

Jun
Jul

Search Console trafficnot yet verified

Organic traffic is not verified. Ask the seller to connect Google read-only.

GA4 audiencenot yet verified

Audience and channel mix are not verified.

Ad spend (Google / Meta)not yet verified

No ad account is connected. Even a zero-spend proof strengthens an organic story.

Risk indicators

Threshold-graded from verified data. Green is healthy, red needs an answer from the seller.

Refund rate

0%

Share of orders refunded. High refunds eat the margin post-sale.

Manual payments

0%

COD / manual gateways cannot be verified at payout level.

Dispute rate

57.1%

Chargebacks relative to orders. Above 1% risks the payment account.

Seasonality

1.04

Variation of monthly payouts. High = revenue depends on a season.

Reconciliationverified via API

The same revenue, read from 2 independent sources. Curves that agree cannot be dressed up. Gap between order revenue (gross) and shopify payouts (net): 4% (processing fees, shipping, refunds explain a normal 2-20%).

$875$2kShopify payouts (net), Jul 2025: $716Shopify payouts (net), Aug 2025: $1,693Shopify payouts (net), Sep 2025: $1,750Shopify payouts (net), Oct 2025: $574Shopify payouts (net), Nov 2025: -$213Shopify payouts (net), Dec 2025: $15Shopify payouts (net), Jun 2026: $470Shopify payouts (net), Jul 2026: $225Order revenue (gross), Jun 2026: $518Order revenue (gross), Jul 2026: $209JulAugSepOctNovDecJunJul
Shopify payouts (net)Order revenue (gross)
Order revenue vs bank settlements4% gap over 2 overlapping months (processing fees, shipping, refunds, other gateways)
Listed revenue vs verified settlementsListed figure is 0.67x the verified monthly settlements

Revenue and declared profit (last 0 months)

Reviewed exports
$0$1$1$1
Revenue (exports)Declared net profit

Sign a short NDA to unlock the store URL and the downloadable dossier.

External SEO estimate

External estimate (DataForSEO)

Modeled from Google ranking data by a third party, not read from the store's accounts. Shown as ranges to protect the store's anonymity; Google search only (direct, social and email not covered).

Est. organic visits / mo

1k-2.5k

Ranked keywords

150-500

Keywords in top 3

10-30

Keywords in top 10

30-100

Positions 4-20

75-200

Ranked queries a buyer can push into the top 3: the mapped growth lever.

Referring domains, backlink profile and exact figures are hidden here (they could identify the store). The seller unlocks them for you, under the protection you agree on.

Estimated 2026-08-16. Keyword and backlink detail is in the CIM after NDA (it reveals the niche). Ask the seller for a live connection to replace this estimate with source-read curves.

TrustExits analysis

Etienne Hurpin · Marketplace analyst

6+ years Google Ads e-commerce · $2M+ ad spend managed

Revenue is read straight from Shopify payouts: about $5,200 settled over the trailing 12 months, all of it organic and Merchant Center free listings since paid traffic stopped in November 2025. The 2025 campaigns spent about 4,800 EUR for roughly 2,330 EUR of tracked conversion value, which is why the prepared relaunch changes product focus and targeting. Search Console shows a stable organic base with France driving 85% of clicks. The profit figure is a declared estimate based on the store's sourcing economics; margins are never verifiable by anyone.

Strengths

  • Established brand and domain since October 2021 in a durable, non-fad niche (leather footwear)
  • Clean Google stack: reinstated Merchant Center, approved feed, transferable ad account
  • Books open and risks stated in plain words, with the Google connections readable at the source

Risks

  • Small current base: about $435 a month of verified payouts over the trailing 12 months, with no ad spend since November 2025. You are buying assets and a relaunch position, not a grown cash flow
  • Past paid traffic was unprofitable as run (2025 campaigns spent more than they tracked back). The prepared relaunch changes targeting and product focus, but paid economics remain to be proven
  • Dropshipping supply: product quality and delivery depend on the supplier relationship transferring smoothly

Opportunities

  • Merchant Center reinstated in June 2026 after a documented compliance cleanup: the single hardest blocker in this niche is already solved
  • A prepared Shopping campaign and a cleaned master feed ship with the store, ready to turn on
  • Stable organic base on the French market (85% of organic clicks from France) to relaunch on top of

Ideal buyer profiles

  • An SEA / Shopping operator who wants a compliant, branded storefront to relaunch instead of building one from zero
  • A first-time buyer with paid-traffic skills and a small budget who accepts buying assets, not cash flow

Skills needed

  • Google Shopping and Merchant Center operations (the relaunch is prepared but needs a competent hand)
  • Basic Shopify store operations and supplier management

Transition and support

15 days of seller support after closing.

  • ✓15 days of handover: store, feed, Merchant Center, ad account, supplier introduction and the prepared campaign walkthrough

The seller is moving on to other projects and prefers a clean handover to a half-run store. Sold ready to relaunch.

Your four questions, answered

This listing is anonymized. No store name or URL is included on this public page. Numbers labeled verified are read from the source; everything else is seller-stated and must be checked by the buyer.

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Read-only API connections

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