TrustExits
This store is for sale · $4,900· Listed 1 days ago
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AvailableIdeal for: passive / SEO buyer

French leather footwear brand, relaunch-ready, Merchant Center reinstated

Dormant French footwear brand sold as a relaunch asset: reinstated Merchant Center, cleaned feed, ready Shopping campaign, stable organic base. Near-zero current revenue, stated plainly.

Shopify storeSEOPhysical productsStructured dropship
https://URL and brand revealed under NDA

$4,900

No live payout connection on this listing. Figures were reviewed from exports. You can request a source connection in the deal room.

Traffic: stableMerchant Center approved
Monthly net profitReviewedHow we verify

$0

Asking priceReviewedHow we verify

$4,900

0.0x monthly (0.0x annual)

AgeDeclaredHow we verify

4 yr 9 mo

Main trafficVerifiedHow we verify

SEO

Traffic mix

  • SEO85%
  • Google Ads15%

Key buyer questions

  • Average order value$95DeclaredHow we verify
  • Return rate20% · Category average, not this store
  • Why the seller is sellingThe seller is moving on to other projects and prefers a clean handover to a half-run store. Sold ready to relaunch.DeclaredHow we verify

Value proposition

A clean Google stack is the hardest part of this niche: this brand comes with a reinstated Merchant Center, an approved feed and a prepared campaign, so a competent operator skips months of compliance work.

Why the seller is selling

The seller is moving on to other projects and prefers a clean handover to a half-run store. Sold ready to relaunch.

Stack

Google Search Console organic traffic · GA4 audience retention · Google / Meta Ads spend · Operating docs and supplier contracts

Key figures

  • AOV$95
  • FulfillmentStructured dropship

Growth lever

Launch the prepared Shopping campaign on the reinstated Merchant Center, then rebuild paid traffic on the flagship suede loafers (99.90 EUR price point) while the organic base keeps ticking.

The store was deliberately paused rather than half-run while the seller moved on to other projects. The Google stack was fully cleaned and reinstated in June 2026 and the relaunch is prepared; every number here is stated at its real level of proof.
The seller

Data room

The figures on this listing were reviewed from the seller's accounting exports. Live platform curves (Shopify settlements, Search Console clicks, GA4 sessions) are not connected here yet.

Ask for a live connection before you commit: once the seller links their accounts read-only, this data room fills with verified curves, risk indicators, cross-source reconciliation and a transparency score. It takes the seller 5 minutes.

Revenue and declared profit (last 0 months)

Reviewed exports
$0$1$1$1
Revenue (exports)Declared net profit

Sign a short NDA to unlock the store URL and the downloadable dossier.

External SEO estimate

External estimate (DataForSEO)

Modeled from Google ranking data by a third party, not read from the store's accounts. Shown as ranges to protect the store's anonymity; Google search only (direct, social and email not covered).

Est. organic visits / mo

1k-2.5k

Ranked keywords

150-500

Keywords in top 3

10-30

Keywords in top 10

30-100

Positions 4-20

75-200

Ranked queries a buyer can push into the top 3: the mapped growth lever.

Referring domains, backlink profile and exact figures are hidden here (they could identify the store). The seller unlocks them for you, under the protection you agree on.

Estimated 2026-07-15. Keyword and backlink detail is in the CIM after NDA (it reveals the niche). Ask the seller for a live connection to replace this estimate with source-read curves.

TrustExits analysis

Etienne Hurpin · Marketplace analyst

6+ years Google Ads e-commerce · $2M+ ad spend managed

Traffic today is organic only, read from Search Console: France drives 85% of organic clicks and the trend over the trailing months is stable. Paid traffic has been off since November 2025; the 2025 campaigns spent about 4,800 EUR for roughly 2,330 EUR of tracked conversion value, which is why the relaunch plan changes product focus and targeting. Revenue figures shown are the trailing ads-tracked reality and are deliberately conservative.

Strengths

  • Established brand and domain since October 2021 in a durable, non-fad niche (leather footwear)
  • Clean Google stack: reinstated Merchant Center, approved feed, transferable ad account
  • Books open and risks stated in plain words, with the Google connections readable at the source

Risks

  • The store is dormant: no ad spend since November 2025 and near-zero current revenue. You are buying assets and a relaunch position, not cash flow
  • Past paid traffic was unprofitable as run (2025 campaigns spent more than they tracked back). The prepared relaunch changes targeting and product focus, but paid economics remain to be proven
  • Dropshipping supply: product quality and delivery depend on the supplier relationship transferring smoothly

Opportunities

  • Merchant Center reinstated in June 2026 after a documented compliance cleanup: the single hardest blocker in this niche is already solved
  • A prepared Shopping campaign and a cleaned master feed ship with the store, ready to turn on
  • Stable organic base on the French market (85% of organic clicks from France) to relaunch on top of

Ideal buyer profiles

  • An SEA / Shopping operator who wants a compliant, branded storefront to relaunch instead of building one from zero
  • A first-time buyer with paid-traffic skills and a small budget who accepts buying assets, not cash flow

Skills needed

  • Google Shopping and Merchant Center operations (the relaunch is prepared but needs a competent hand)
  • Basic Shopify store operations and supplier management

Transition and support

15 days of seller support after closing.

  • 15 days of handover: store, feed, Merchant Center, ad account, supplier introduction and the prepared campaign walkthrough

The seller is moving on to other projects and prefers a clean handover to a half-run store. Sold ready to relaunch.

Your four questions, answered

This listing is anonymized. No store name or URL is included on this public page. Numbers labeled verified are read from the source; everything else is seller-stated and must be checked by the buyer.

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Read-only API connections

Revenue is read straight from Shopify payouts and Stripe, not from screenshots. Every listing shows what was verified and what was not.

Funds held until handover

Every deal closes through Escrow.com. Its fee is included in our commission, we pay it. Funds release only after the assets are transferred.

One 8% fee, seller side, all-in

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$4,900Buyer $07-day inspection
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