TrustExits analysis
Etienne Hurpin · Marketplace analyst
6+ years Google Ads e-commerce · $2M+ ad spend managed
Traffic is API verified through Search Console, Analytics and Google Ads. The mix is balanced: about 44% organic (organic search and social) and about 46% paid (paid social, paid search and shopping), with the rest direct. The organic share is a genuine asset for a store this young. The six month trend is declining, so the run rate must be underwritten carefully. Monthly settlements are read from Shopify at the source; net profit (about $4,500 a month) is seller declared after product costs, advertising and fulfillment, since product costs are not visible to any API. The exact product and store identity are revealed under NDA only.
