What is included in the sale?

The Sports asset, operational handover (30 days support), and the transfer checklist agreed at closing. Exact assets are detailed in the data room after qualification.

How are the numbers verified?

Figures were reviewed from accounting exports by the TrustExits team. They are labeled reviewed, not API-verified.

What happens after I make an offer?

Your offer opens a private deal room with the seller. No money moves until you fund escrow after agreeing on price and signing documents.

Who manages the transfer?

TrustExits coordinates the checklist: domain, store, ad accounts, and inspection period. Funds release only after milestones are met.

What if the business does not match the listing?

You inspect during transfer before escrow releases. If material facts differ from the listing, you can pause or cancel per the APA and escrow rules. Asking price on this listing: $17,500.

This store is for sale · $17,500· Listed 52 days ago

Make an offer

AvailableIdeal for: passive / SEO buyer

Multi-brand equestrian gear store, 100% SEO

Multi-brand equestrian gear store acquiring 100% through organic search, established since 2020 and growing 47% year over year.

Shopify storeSEOPhysical productsStructured dropship

https://URL and brand revealed under NDA

$17,500

No live payout connection on this listing. Figures were reviewed from exports. You can request a source connection in the deal room.

Traffic: stable

Monthly net profitReviewedHow we verify

$990

Asking priceReviewedHow we verify

$17,500

17.7x monthly (1.5x annual)

AgeDeclaredHow we verify

6 yrs

Main trafficDeclaredHow we verify

SEO

Revenue and declared profit (last 12 months)

Reviewed exportsHow we verify

Revenue (exports)Declared net profit

Both series come from seller accounting exports, reviewed by hand. Not read from a platform API. Declared profit is not the same as bank settlements.

Reviewed from accounting exports. Declared profit is not bank settlements.

Traffic mix

SEO100%

Key buyer questions

Average order value$79DeclaredHow we verify
Return rate4%DeclaredHow we verify
Why the seller is sellingMoving on to other ventures after building the supplier relationships and SEO base over several years.DeclaredHow we verify

Value proposition

100% organic acquisition on a defensible niche, growing 47% year over year with zero ad dependency.

Why the seller is selling

Moving on to other ventures after building the supplier relationships and SEO base over several years.

Stack

Seller-declared stack (no live connection yet)

Key figures

AOV$79
Return rate4%
Email list5,408
FulfillmentStructured dropship

DeclaredHow we verify

Growth lever

Untouched Google Ads account: immediate paid lever for a buyer who runs acquisition.

“I built the supplier relationships and SEO base over several years. The store runs steadily with minimal ad spend. I am moving on to other ventures and want a clean handover to someone who will grow it.”

The seller

Data room

The figures on this listing were reviewed from the seller's accounting exports. Live platform curves (Shopify settlements, Search Console clicks, GA4 sessions) are not connected here yet.

Ask for a live connection before you commit: once the seller links their accounts read-only, this data room fills with verified curves, risk indicators, cross-source reconciliation and a transparency score. It takes the seller 5 minutes.

The chart above is already public. Sign a short NDA to unlock the store URL and the downloadable dossier.

Screenshots provided by the seller, not verified by APIAsk the seller for a live connection

TrustExits analysis

Etienne Hurpin · Marketplace analyst

6+ years Google Ads e-commerce · $2M+ ad spend managed

Acquisition is 100% organic per the reviewed exports: no ad spend over the period, stable rankings across the niche. Profit reconciled with settlements over 12 months, not yet API-verified. The exclusive supplier relationship is the differentiating asset and will be locked contractually at closing. The empty Google Ads account is an immediate lever for a buyer who runs paid acquisition. SEO detail (link profile, query spread) is in the CIM after qualification.

Strengths

100% organic acquisition, growing 47% year over year: zero dependency on ad budgets
Multi-brand supplier accounts with premium European brands: opening them requires deposits of several thousand euros, a real barrier to entry the buyer inherits
Six years of history and rankings across the niche

Show 1 more

5,400-profile email base already collected, flows not yet built

Risks

Organic dependence: a major Google algorithm update can affect visibility
Supplier accounts are the moat but must be transferred properly (deposits, capped pricing terms)
Working capital: January is typically negative due to restocking, plan the cash accordingly
No active paid acquisition: the ad upside is potential, not proven

Opportunities

Untouched Google Ads account: immediate paid lever for a buyer who runs acquisition
5,400 email profiles with no advanced flows: retention is an unbuilt lever on a loyal niche
Average organic position 14.4: pushing key queries into the top 10 is a mapped, unworked lever

Ideal buyer profiles

Operator comfortable managing supplier relationships and a small stock, this is a real shop, not a plug-and-play dropship
SEO operator adding a monetized niche site to a portfolio
Operator with paid-acquisition skills: the untouched ads account is the immediate growth lever

Skills needed

Shopify basics and order handling
Multi-brand supplier relationship management (orders, deposits, capped pricing)
SEO notions appreciated, not required to maintain current performance

Transition and support

30 days of seller support after closing.

✓Supplier introduction with contractual handover at closing
✓Store operations walkthrough (orders, customer service)

Moving on to other ventures after building the supplier relationships and SEO base over several years.

Your four questions, answered

Make an offer

Free and non-binding. You never pay the seller directly, funds sit in Escrow.com until every asset is confirmed.

7-day inspection before funds release. You confirm each asset.

Secured by escrow. You never pay the seller directly.

Transaction via Escrow.comSeller 8% at closing, all-in (5% founding). Buyer $0Buyers: $0, always

Your protection, step by step

1Offer
2Escrow
3Transfer
4Inspection 7d
5Payout

How long each step takes

1.Negotiationdepends on you two
2.LOI and purchase agreementsame day possible
3.Verified Escrow.com account (KYC)1-2 business days per party, do it early
4.Funding (bank wire)1-3 business days
5.Asset transfer2-7 days (checklist)
6.Inspection7 days (fixed)
7.Payout1-3 business days

After the price is agreed, the mechanics typically take 2 to 4 weeks.

What happens next

1
Offer sent
Opens a private deal room with the seller. No money moves yet.
2
Discussion
Chat on-platform. Ask questions, refine terms.
3
Escrow
When both sides agree, funds go to Escrow.com.
4
Transfer
Assets move in milestones with a 7-day inspection window.

Estimated value range

$9,900 - $22,770

$9,900$17,500$22,770

Based on 12 comparable sales (France / EU)Priced below market

Sold-implied benchmark: comparable stores list near 20x monthly profit but historically close around 16x.

Comps are asking prices; sold prices often close 20-30% lower.

At 10-23x monthly profit, market-adjusted. Asking price $17,500. Based on reviewed but not yet API-verified profit, for reference only.

Comparable sales (anonymized)

$1-3k/mo · 15x monthly
$1-3k/mo · 30.2x monthly
<$1k/mo · 22.4x monthly
<$1k/mo · 13.5x monthly
<$1k/mo · 12.9x monthly
$1-3k/mo · 20.3x monthly

Buyer checklist

Niche demand
Sports: steady, established demand.
Track record
6 yrs of operating history, past the first-year risk.
Traffic stability
Traffic holds steady over the reviewed period.
Price vs market
17.7x monthly, at or under the 20x market median for this segment.

What this seller guarantees

Reciprocal trust: you commit, the seller reveals the sensitive data.

Signs an NDA before revealing the URL and identity
7-day inspection window after transfer, via escrow

This listing is anonymized. No store name or URL is included on this public page. Numbers labeled verified are read from the source; everything else is seller-stated and must be checked by the buyer.

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Sell my store (free at launch)

Read-only API connections

Revenue is read straight from Shopify payouts and Stripe, not from screenshots. Every listing shows what was verified and what was not.

Funds held until handover

Every deal closes through Escrow.com. Its fee is included in our commission, we pay it. Funds release only after the assets are transferred.

One 8% fee, seller side, all-in

Browsing and offers are free, buyers never pay us anything. At closing the seller pays one 8% fee, Escrow.com fee included. The first 50 listings close at 5%.

$17,500Buyer $07-day inspection

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